Fractional C management for Start-ups and Pivots

WestBay Management Solutions (WBMS) is your in-house partner for operational, financial and marketing advice.  With real life experience creating new businesses and helping existing businesses pivot, WBMS looks to take on roles where we are connected with owners on a daily basis.  We provide strategic advice but we implement it tactically as a member of your team.

WBMS works on a fractional basis – hours or days per week.  Our multi-functional experience covering operations, finance and marketing means more bang for your buck and faster situational analysis.  Bottom line: best decisions, made quickly, growing the business.

Providing strategy and implementation.

Marketing

  • Developing and implementing branding, positioning and messaging.
  • All types of advertising: print, radio, TV, direct marketing (direct mail, email, telemarketing), collateral.
  • Designing loyalty and referral programs.
  • Media, public and government relations.  Writing and distributing media releases.
  • E-marketing, in-bound marketing, SEO, social media.
  • Website design, development and e-commerce tactics
  • Creating world class information tracking programs that measure the effectiveness of every marketing dollar spent.
  • Creating integrated strategies to drive revenue and yield.

Finance

  • Start-up budgeting and cash flow forecast models.
  • Creating bottom up budget processes, financial reports and monthly department reporting systems.
  • Differential analysis, breakeven analysis and roi.
  • P&L, revenue and cost control responsibility.
  • Asset sales.
  • Bank management, turnaround and work out compliance.

Operations

  • Business process modeling: business process analytics, re-engineering and procedural effectiveness.
  • Writing Business Plans with integrated financial backup.
  • Contract and lease negotiations.
  • Reporting to and working with Boards/clients, including presenting briefs, recommending plans, proposing resolutions and obtaining approvals.
  • Extensive experience guiding and managing professionals including external consultants and technically oriented managers.

Clients: looking for implementation, not reports

Logo - icon name
Transportation; web design + strategy
PGDX Logo
Genomic assay biotech; start-up
guardian call 5
E-commerce; start-up
Halton Region
Municipal government; capital planning
Ultramatic
CPG direct to consumer; marketing
Azurix
Water/wastewater; marketing/PR
SPC
Vacations; marketing + finance
YVR Airport Services
Airport management; marketing.

About

WestBay Management Solutions was founded by Mark Hudson.  Mark has 20+ years experience in strategic management positions and a multidisciplinary skill set covering strategy, market planning, finance, business development and business operations. WBMS has expertise in the following sectors: direct-to-consumer, e-commerce, biotech, transportation, tourism and public infrastructure.

We are particularly interested in start-ups, turn-arounds and growing SMEs.

Contact

Location: Oakville, Ontario, Canada

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